Hallmark Care Homes has promoted Aneurin Brown to chief operating officer (COO) from group operations director.
Brown (pictured) will oversee the operational direction of the group’s entire portfolio and provide leadership and strategic vision, reporting directly to Hallmark founder and chair Avnish Goyal.
Brown will also take a leading role in leading on Hallmark’s commissioning and new build programme.
The new COO started his career at Hallmark in 2014 as a hospitality services manager and steadily progressed throughout the group before becoming a regional manager in 2019.
He was promoted again in October that same year, becoming a regional director before being appointed as group operations director in May 2021.
“Hallmark Care Homes is at an exciting phase of change as we continue to expand our care offering as well as developing new, sector leading care homes in many new locations. I am looking forward to the future and working closely alongside Avnish,” said Brown.
Goyal added: “Aneurin Brown is a huge asset to Hallmark Care Homes. I’m thrilled that he has been promoted into this position and I’m looking forward to working together to support older people to live, an active and fulfilled life.”